Atento Spain hosts the Public AdministrationConvention "Responding to new challenges"

Close to 50 representatives from different public administration bodies took part in two days of activities, sharing experiences and best practices on Public Information Services, the event was held at the Hotel W in Barcelona on 14 and 15 June.

27 July 2012

MADRID - The rapid growth of 2.0 public information channels open new ways ofinteracting with the public, and should be leveraged to make the most of the opportunity to improve the efficiency of our models of interaction with citizens and to increase levels of satisfaction. To further delay the implementation of these new interaction channels Atento, multinational company specializing in Business Process Outsourcing (BPO),hosted the Public Administration Convention: "Responding to new challenges", held on the 14 and 15 June. The event, held at the Hotel W in Barcelona, created a space where attendees were able to share know-how and experience on best practices in public information service management. The convention was structured around three round table discussions analyzing services regarding appointments, emergencies and public information.

 The first day saw round table discussions on appointments and emergencies, these discussions featured representatives of the Madrid, Andalusia and Catalonia regional governments as well as the Directorate General for the Police Force, the Basque, Catalan and Andalusian Emergency Services (112) and SUMMA Madrid, who presented their corresponding management models and their approach to emerging attention channels (web, social media and mobile channels). The highlight of the day was the keynote speech given by Bárbara Navarro, Google's Public Policy and Institutional Affairs Director for Southern Europe, who offered a master class on the use of new technologies in Public Administration, focusing on how it can be made more efficient and the effect this has on citizens.

 The second day featured a round table discussion on municipal, regional and national government public information services. This debate featured representatives from the Public Information Department of the Ministries for the Treasury, Public Administrations, the Tax Agency, the Spanish Mint, the Public Information Department of the Catalan Regional Government and the Barcelona City Government, the Madrid Regional Government and Madrid City Council.

Raul Hermosa, Atento Spain's Business Director for Public Administration, laid out the current situation of Public Information Services and gave his view of the opportunities and risks for public information management through the different channels."The rapid growth of 2.0 public information channels open new ways ofinteracting with the public, and should be leveraged to make the most of the opportunity to improve the efficiency of our models of interaction with citizens and to increase levels of satisfaction. To further delay the implementation of these new interaction channels will adversely affects us sooner than we think", said RaúlHermosa in his closing remarks.

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