Transforming Customer Service into a Cross Selling experience.
When the mobile market in Argentina achieved an average of one mobile device per person, Movistar needed to invest in ways to increase revenue per customer and hired Atento as strategic partner.
Movistar increased its income by an average of $24 per customer, generating extra revenue of nearly four million dollars.
Customer satisfaction levels reached 86%.
Cancellation or residence time (when customers wished to change service provider and were offered improved services in order to stay) increased from 120 to 180 days.