Technology with human touch

CX Magazine

Next Generation CX is Atento’s digital magazine focused on news about Digital Transformation, new technologies, Customer Experience and quality knowledge on current issues that are affecting companies. In this magazine you’ll find everything about trends, case studies, interviews with opinion leaders and executives of large companies. Published quarterly, it is available in Spanish, English and Portuguese.
New issue no. 23 - December 2025

Smart Logistics:
From Data to Customer Experience

Technological transformation is reshaping Customer Experience across the Supply Chain. The rise of artificial intelligence, automation, and advanced data analytics has accelerated a significant shift in how companies manage, anticipate, and respond to customer needs. Today, logistics isn’t just about operational efficiency; it’s about delivering precision, real-time visibility, and increasingly personalized services in a highly competitive environment.

In this context, we present the 23rd edition of CX Magazine“Smart Logistics: From Data to Customer Experience,” which explores how technology is enabling more skilled, connected, and people-centric logistics.

To do this, we’ve brought together insights from leading organizations such as Frost & Sullivan, SEUR, ARLOG, FedEx, GLS, Correos Express, Foro de Logística, Zaragoza Logistics Center, and Hortifrut, along with perspectives from renowned academic Jan Fransoo, and the strategic expertise of Miebach Consulting and IMT.

This edition is designed to help you understand where the supply chain is headed, and which levers will shape the path to conquering the last frontier in customer experience.

Previous Issues

November 2025

Issue Nº 22

Higher education is undergoing a profound transformation. In this new edition of CX Magazine, Atento brings together leaders from across the academic and student experience landscape, including APUS, ...
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September 2025

Issue Nº 21

Higher education is undergoing a profound transformation. In this new edition of CX Magazine, Atento brings together leaders from across the academic and student experience landscape, including APUS, ...
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May 2025

Issue Nº 20

This new edition of CX Magazine takes you inside the strategies reshaping how brands connect with today’s hyper-demanding customers. From Nespresso’s sensory retail experience to Worten’s digital-firs...
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February 2025

Issue Nº 19

We invite you to explore the latest edition of our magazine, where we dive into how omnichannel strategies are transforming customer experience on a global scale. In this issue, leaders from Cabi...
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November 2024

Issue Nº 18

Just Eat, Nacex, Hylant Mexico, share great stories of innovation in operations, technology and Customer Experience....
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July 2024

Magazine – Issue Nº 17

Our 17º edition of Next Generation CX Magazine focuses on the Present and Future of Customer Experience. New Business Case with Fnac, Avanza, Parques Reunidos, Eroski, Banbajio y Alelo, show us the...
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