Technology with human touch

CX Magazine

Next Generation CX is Atento’s digital magazine focused on news about Digital Transformation, new technologies, Customer Experience and quality knowledge on current issues that are affecting companies. In this magazine you’ll find everything about trends, case studies, interviews with opinion leaders and executives of large companies. Published quarterly, it is available in Spanish, English and Portuguese.
New issue no. 24 - June 2026

Is your business ready for the demand surge of the 2026 World Cup?

In an environment where demand is no longer predictable and every interaction matters, this new edition of CX Magazine focuses on a critical question for experience leaders: Is your operation prepared to handle demand peaks without compromising customer experience quality?

In this edition, you will find:

  • Strategic insights on how large-scale events impact millions of interactions and what this means for your operation.
  • Real transformation stories featuring leaders from Banorte and Samsung, showcasing how AI-powered self-service and human support work together to drive efficiency and customer loyalty.
  • Trends in critical industries such as telecommunications, where operational pressure demands resilience, agility, and advanced technology.
  • Best practices in CX excellence and how to remove barriers to deliver consistent and memorable experiences.
  • Technology solutions that enable operational flexibility, including key capabilities such as AI Agent, AI Agent Assist, and AI Advanced Insights.

Discover how leaders in your industry are already operating at the next level. Read the latest edition of CX Magazine and transform the way you manage customer experience.

Previous Issues

December 2025

Issue Nº 23

Technological transformation is reshaping Customer Experience across the Supply Chain. The rise of artificial intelligence, automation, and advanced data analytics has accelerated a significant shift ...
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November 2025

Issue Nº 22

Higher education is undergoing a profound transformation. In this new edition of CX Magazine, Atento brings together leaders from across the academic and student experience landscape, including APUS, ...
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September 2025

Issue Nº 21

Higher education is undergoing a profound transformation. In this new edition of CX Magazine, Atento brings together leaders from across the academic and student experience landscape, including APUS, ...
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May 2025

Issue Nº 20

This new edition of CX Magazine takes you inside the strategies reshaping how brands connect with today’s hyper-demanding customers. From Nespresso’s sensory retail experience to Worten’s digital-firs...
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February 2025

Issue Nº 19

We invite you to explore the latest edition of our magazine, where we dive into how omnichannel strategies are transforming customer experience on a global scale. In this issue, leaders from Cabi...
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November 2024

Issue Nº 18

Just Eat, Nacex, Hylant Mexico, share great stories of innovation in operations, technology and Customer Experience....
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