Manufacturing

Smarter CX for technical support,
service operations and aftermarket growth
Why it matters

Manufacturing Service
is Part of The Product Experience

In manufacturing, CX does not end at the sale. It continues through order visibility, technical support, spare parts, warranty handling, field service coordination, and aftermarket care.
Atento helps manufacturers move beyond fragmented support models. We combine CX consulting, AI, digital capabilities, and operational expertise to improve how service works across the business. 

Business impact

Outcomes that Matter to Manufacturing Leaders

We help manufacturers improve the metrics that shape both customer loyalty and operational performance:

Faster response and resolution for technical and service-related requests

Lower cost-to-serve through automation, AI guidance, and workflow efficiency

Stronger aftermarket experience that supports retention, renewals, and revenue growth

Better visibility across orders, cases, warranties, and service status

More consistent support across regions, channels, and partner ecosystems

Manufacturing CX in action

Watch how Atento helps deliver faster support, clearer communication, and smarter service across technical support, warranty, parts, and field service moments

CURRENT TRENDS

What is Changing in Manufacturing CX

Aftermarket matters more

Service, maintenance, and parts are becoming bigger drivers of loyalty and growth.
Source: McKinsey

AI is getting practical

Manufacturers are using AI to automate routine service and speed up issue resolution.
Source: Gartner

Digital-first is the new baseline

Customers expect faster, easier support across digital channels and self-service.
Source: McKinsey

Connected operations raise expectations

As operations get more connected, customers expect better visibility and more proactive service.
Source: Deloitte

Human expertise still matters

For complex products and high-value issues, customers still want expert human support.
Source: Gartner
What we solve

CX Built for The Realities
of Manufacturing

Manufacturing service is rarely simple. Customers need support across product selection, delivery updates, installation, troubleshooting, maintenance, claims, warranties, and returns. Many interactions also require coordination between contact centers, back office teams, service partners, dealers, and technicians.

Atento helps manufacturers simplify that complexity. We design and run CX operations that connect channels, people, and technology so customers can move faster from issue to resolution and from transaction to long-term value.

Cases

Learn About Our Sucess Stories

Let’s build a stronger manufacturing experience

From technical support to aftermarket service, we help manufacturers create connected experiences that improve performance and customer trust.