Spanish Shore

EXCELLENCE IN CX DELIVERY

Your Brand Experience, en Español

Atento delivers CX at scale through a combination of AI-enabled capabilities, disciplined operations, and flexible delivery models. Our delivery approach is designed to accelerate CX transformation while improving efficiency, consistency, and profitability.

We combine technology, analytics, and human expertise to help brands modernize CX without compromising service quality or control.

Our multicultural teams adapt CX programs to meet the linguistic, cultural, and behavioral expectations of U.S. Hispanic consumers, going beyond language translation to deliver truly relevant experiences.

How we do it

Training
Our learning teams adapt your products, services, and brand guidelines into training programs aligned with your customer experience strategy and business goals.

Platforms
Agents are equipped with CX tools and technologies configured for language, cultural nuance, and channel preference, supporting consistent experiences across voice and digital.

Reporting & Insights
Our data analysts and CX consultants deliver customized reporting to support frontline performance and inform stakeholder decisions, regardless of language or geography.

Insight-Driven, Data-Enabled

Our digital and analytics teams leverage AI, sentiment analysis, and behavioral data to identify trends, risks, and opportunities across customer interactions.

These insights are embedded directly into CX operations, driving continuous improvement, more effective decision-making, and sustained gains in customer satisfaction and NPS.

Secure, Enterprise-Ready CX Centers

Our CX centers are strategically located and built to meet strict security, compliance, and business continuity standards, supporting regulated and high-volume environments.

DEEP REGIONAL EXPERTISE

Serving the U.S. Hispanic Market at Scale

Decades of operational expertise across latin America enable culturally fluent, enterprise-grade CX for U.S. brands.

Countries

Localized delivery across key LATAM markets

30K+

Spanish-Speaking Agents

Digitally trained, culturally aligned teams

40+

Sites

Secure, enterprise-ready CX operations

DELIVERING TX

Agile, Innovative, Culturally Connected

USA is the country with the second largest Hispanic population in the world. Providing personalized customer experiences is essential for brands to cultivate and capture this profitable segment and achieve competitive differentiation. We provide seamless omnichannel solutions in native Spanish for the 20% population others are neglecting.

Latin America is our playground, and we’ll make it yours too. We provide the people, expertise, and processes to build a scalable, cost-efficient operation for your Hispanic customers.

Aligned to Your Customers:

The US Hispanic community is not homogeneous. That's why offering Spanish-speaking customer care is not enough. Brands should focus on delivering culturally relevant experiences. We can help you provide exceptional customer care, in compatible time zones, with a high affinity to your brand and audience.

Growing at Your Pace:

Workforce outsourcing in new markets can be challenging. Our extensive knowledge of the Nearshore market and industry-leading talent acquisition processes allow for agile and assertive staffing tailored to your business roadmap.

Next Generation Omnichannel:

Connect with your customers in their preferred channels when they need you the most. Our best-in-class omnichannel solutions are driven by digitally-savvy, Spanish-speaking agents ready to deliver profitable, loyalty-building experiences.