Media & Entertainment

CX that Keeps Audiences Engaged, Subscribed, and Coming Back
BUSINESS IMPACT

CX Now Influences Revenue as Much as Content

In media and entertainment, every interaction shapes brand trust. Atento helps streaming platforms, gaming brands, broadcasters, publishers, and live entertainment companies deliver connected experiences powered by AI and led by people, strengthening the business outcomes that matter most:

  • Retention and churn reduction
  • Faster resolution during peaks and live events
  • Better support for subscription, billing, and access issues
  • More effective cross-sell and upsell opportunities
  • Stronger moderation and safer digital environments
  • Consistent experiences across voice, chat, messaging, and back office
INDUSTRY TRENDS

The Market is Changing Fast. CX Has to Keep Pace

Fragmented Attention

Audiences move constantly across streaming, gaming, social, live events, and digital content. Brands need connected experiences that keep engagement strong at every touchpoint.

New Monetization Models

Ad-supported tiers, bundled offers, and flexible subscriptions are changing service needs. CX now plays a bigger role in billing clarity, plan management, and retention.

High-Stakes Live Moments

Premieres, sports, launches, and major events create spikes in demand where fast, accurate support protects loyalty and brand perception.

AI with Operational Value

The focus has shifted from testing AI to applying it in ways that improve speed, consistency, insight, and service performance.

Trust as Part of Experience

In digital communities, gaming, and content platforms, moderation, safety, and quality support are essential to protecting both audiences and brands.
WATCH IT IN ACTION

See What Modern CX
Looks Like For Your Industry

Watch how Atento helps brands manage subscription support, access issues, live-event peaks, fan engagement, and AI-augmented service across channels.

HOW WE HELP

Built for Subscription, Fan, and Community Operations

Atento combines CX consulting, AI, and scalable operations to help brands improve the experiences that matter most, from daily service to high-pressure demand spikes.
We support this industry through:

CX Consulting Tied to Business Goals

We identify where service impacts retention, monetization, trust, and operational performance.

Support for High-Volume and Peak Moments

We help brands prepare for launches, sports seasons, premieres, campaign spikes, and live-event surges.

People-Led Delivery for Complex Cases

When judgment, empathy, and escalation handling matter, our teams bring the human layer that strengthens CX.

AI-Augmented Customer Operations

We connect automation and human talent across voice, chat, messaging, email, and back-office support.

Capabilities for Trust and Safety Environments

We support social media moderation-heavy environments where brand protection and community health are critical.
WHY ATENTO

A partner for Transformation Beyond Transactions

Your brand needs more than outsourced support. They need a partner that understands the link between CX, loyalty, monetization, fan engagement, and brand reputation.
Atento stands apart through:

Proof

Relevant experience for media, gaming and digital brands

Ready to improve the moments your audiences remember most?

Let’s identify where CX can help you strengthen retention, reduce friction, support monetization, and perform better during the moments that matter most.