- With more than three decades of technology leadership experience in Silicon Valley, Churchward will strengthen Atento’s global innovation and technology transformation.
Madrid, October 29, 2025 –. Atento Luxco 1 (“Atento” or the “Company”), one of the world’s leading providers of customer experience management and business transformation outsourcing (CXM/BTO) services, has announced the appointment of Guy Churchward to its Board of Directors.
Churchward brings over 30 years of experience in the technology industry, with an outstanding record in executive leadership and business development across global organizations. He has held key leadership roles in renowned Silicon Valley companies, including President of Core Technologies at Dell EMC, General Manager of the Secondary Storage Division at NetApp, and General Manager of WebLogic Products at BEA Systems.
Throughout his career, Guy has led multiple companies as CEO, managing strategic transformations, technological integrations, and high-profile acquisitions. He currently serves as Executive Chairman of Panzura and also advises several boards and executive teams on technology and innovation strategies.
“Guy’s addition to our Board reinforces Atento’s vision as a leading company prepared to shape the future of the CXM/BTO sector,” said Dimitrius Oliveira, CEO of Atento. “His vast experience in technology, global leadership, and business transformation brings valuable insights as we continue evolving into a more agile, innovative, and customer-centric organization.”
“It is an honor to join Atento’s Board at such a pivotal time for the company and the industry,” said Guy Churchward. “Atento is striking the right balance between its strong operational foundation and a clear vision for innovation and technological disruption. I look forward to contributing my experience to support the team in building a more digital, connected, and customer-focused future.”
With this new appointment, Atento reaffirms its commitment to corporate governance excellence and its strategy to strengthen its position as a global leader in Business Transformation Outsourcing (BTO). By integrating technological innovation, organizational culture, and customer experience as core pillars of its growth, Atento continues to position itself as a trusted partner for business growth in the digital era.
About Atento
Atento is the largest provider of customer experience management and business process outsourcing (“CXM BTO”) services in Latin America and one of the leading providers worldwide. Atento is also one of the main providers of CXM BTO nearshoring services for companies operating in the United States.
Since 1999, the Company has developed its business model across 17 countries, employing more than 90,000 people and serving over 400 clients, including multinational leaders in telecommunications, banking and financial services, healthcare, retail, and public administration.
Atento has been recognized for its excellence by top industry analysts such as Everest, Gartner, Frost & Sullivan, and ISG. Forbes named Atento one of the 100 best companies to work for in Spain in 2023, and Great Place to Work® has consistently ranked Atento among the 25 best companies to work for globally.
For more information, visit www.atento.com.