Content Moderation

Your brand lives
where your customers scroll
MORE THAN MONITORING

Every comment, post, and message can turn into a risk or an opportunity, faster than your team can react.

That’s why Content Moderation today requires more than monitoring. It requires AI-powered intelligence, human judgment, and operational excellence to work together.

What Atento delivers

  • Faster, safer content decisions powered by AI and Analytics
  • Human moderators trained to detect nuance, emotion, brand risk, and intent
  • Scalable operations managed by specialists in digital CX
  • A TX (Total Experience) approach that protects your brand and strengthens loyalty
PROBLEMS WE SOLVE

Digital conversations are no longer optional. They’re mission-critical.

Brands must manage:

Explosive message volume

Viral escalations

Harmful or sensitive content

High customer expectations for immediate responses

Fraud attempts

Multichannel complexity

Doing this manually is impossible. Doing it with disconnected tools is inefficient.
Doing it with Atento means… You stay ahead.
WHAT WE MODERATE

WHAT WE MODERATE

  • Text (posts, comments, messages)
  • Images & videos (AI-assisted detection)
  • Live interactions
  • UGC on marketplaces & financial platforms
  • Ads and branded content
  • Fraudulent activity & compliance risks
  • Toxicity, abuse, harassment & misinformation
If it affects safety or reputation, we cover it.
HOW WE DELIVER

Our Approach: TX = Augmented by AI. Driven by people

AI-Powered Monitoring & Listening

What It Does

Continuously scans conversations, flags risk, categorizes intent

Why It Matters

Reduces human load, accelerates response, detects issues before they escalate

Intelligent Automation

What It Does

Automates repetitive tasks, routing, prioritization, and first responses

Why It Matters

Boosts speed, accuracy, and SLA compliance

Advanced Analytics & Social Insights

What It Does

Identifies patterns, sentiment, peaks, opportunities, and threats

Why It Matters

Helps brands make smarter decisions and improve CX strategies

Human Moderation & Social Care

What It Does

Moderators apply empathy, cultural intelligence, and brand tone

Why It Matters

Ensures nuance, safety, and meaningful customer connections
RESULTS THAT MATTER

Here's what our approach delivers in real-world environments

10%
Improvement in response quality

More accurate moderation decisions with consistent outcomes

66%
Faster response
Faster review cycles powered by AI and automation
15%
Conversion rate to presales

Moderation insights that support revenue-generating interactions

10%
SLA overprformance

Reliable performance, even during peak volumes

95%
First-Touch Resolution

Issues resolved correctly the first time

transformation

Transform Moderation into a Growth Engine

Faster decision-making through AI + expert reviewers

Better user experience = higher trust & platform growth

Reduced risks and operational costs

Continuous optimization through data-driven insights  

Content moderation isn’t just protection. It’s a strategic differentiator.

Protect your brand. Delight your audience.

Let’s build a safer, smarter digital experience.

Talk to an Atento CX Specialist today!

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