Technology with human touch

CX Magazine

Next Generation CX is Atento’s digital magazine focused on news about Digital Transformation, new technologies, Customer Experience and quality knowledge on current issues that are affecting companies. In this magazine you’ll find everything about trends, case studies, interviews with opinion leaders and executives of large companies. Published quarterly, it is available in Spanish, English and Portuguese.
New issue no. 23 - December 2025

Smart Logistics:
From Data to Customer Experience

Technological transformation is reshaping Customer Experience across the Supply Chain. The rise of artificial intelligence, automation, and advanced data analytics has accelerated a significant shift in how companies manage, anticipate, and respond to customer needs. Today, logistics isn’t just about operational efficiency; it’s about delivering precision, real-time visibility, and increasingly personalized services in a highly competitive environment.

In this context, we present the 23rd edition of CX Magazine“Smart Logistics: From Data to Customer Experience,” which explores how technology is enabling more skilled, connected, and people-centric logistics.

To do this, we’ve brought together insights from leading organizations such as Frost & Sullivan, SEUR, ARLOG, FedEx, GLS, Correos Express, Foro de Logística, Zaragoza Logistics Center, and Hortifrut, along with perspectives from renowned academic Jan Fransoo, and the strategic expertise of Miebach Consulting and IMT.

This edition is designed to help you understand where the supply chain is headed, and which levers will shape the path to conquering the last frontier in customer experience.

Previous Issues

March 2024

Magazine – Issue Nº 16

Our sixteenth edition of Next Generation CX Magazine focuses on the Disruptive Impact of Artificial Intelligence on the Customer Experience. Conforama, Nissan, Aldi and the fina...
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December 2023

Magazine – Issue Nº 15

The new protagonists of the fifteenth edition of Next Generation CX Magazine discuss innovation, efficiency, and artificial intelligence to improve CX.  Discover the insights of Fi...
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October 2023

Magazine – Issue Nº 14

The fourteenth edition of Next Generation CX Magazine is here, with Artificial Intelligence applied to improve Customer Experience as the main theme. It is introduced by Justo Hidalgo, director of art...
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June 2023

Magazine – Issue Nº 13

In this new edition of Next Generation CX Magazine, we dive into Digital Channels for Customer Service. Hear from industry experts, including Endesa, MediaMarkt, and Hipotecas.com, as they share insig...
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April 2023

Magazine – Issue N° 12

Operational Efficiency is the central theme of the twelfth edition of Next Generation CX Magazine. Motorola, Orange, and Arval share their insights on using technology to streamline services while con...
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January 2023

Magazine – Issue N° 11

In this first 2023 Next Generation CX Magazine, we focus on the Travel & Hospitality industry. During the past 2 years, this industry has transformed how they interact with its customers, who are dema...
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