Technology with human touch

CX Magazine

Next Generation CX is Atento’s digital magazine focused on news about Digital Transformation, new technologies, Customer Experience and quality knowledge on current issues that are affecting companies. In this magazine you’ll find everything about trends, case studies, interviews with opinion leaders and executives of large companies. Published quarterly, it is available in Spanish, English and Portuguese.
New issue no. 24 - June 2026

Is your business ready for the demand surge of the 2026 World Cup?

In an environment where demand is no longer predictable and every interaction matters, this new edition of CX Magazine focuses on a critical question for experience leaders: Is your operation prepared to handle demand peaks without compromising customer experience quality?

In this edition, you will find:

  • Strategic insights on how large-scale events impact millions of interactions and what this means for your operation.
  • Real transformation stories featuring leaders from Banorte and Samsung, showcasing how AI-powered self-service and human support work together to drive efficiency and customer loyalty.
  • Trends in critical industries such as telecommunications, where operational pressure demands resilience, agility, and advanced technology.
  • Best practices in CX excellence and how to remove barriers to deliver consistent and memorable experiences.
  • Technology solutions that enable operational flexibility, including key capabilities such as AI Agent, AI Agent Assist, and AI Advanced Insights.

Discover how leaders in your industry are already operating at the next level. Read the latest edition of CX Magazine and transform the way you manage customer experience.

Previous Issues

July 2024

Magazine – Issue Nº 17

Our 17º edition of Next Generation CX Magazine focuses on the Present and Future of Customer Experience. New Business Case with Fnac, Avanza, Parques Reunidos, Eroski, Banbajio y Alelo, show us the...
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March 2024

Magazine – Issue Nº 16

Our sixteenth edition of Next Generation CX Magazine focuses on the Disruptive Impact of Artificial Intelligence on the Customer Experience. Conforama, Nissan, Aldi and the fina...
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December 2023

Magazine – Issue Nº 15

The new protagonists of the fifteenth edition of Next Generation CX Magazine discuss innovation, efficiency, and artificial intelligence to improve CX.  Discover the insights of Fi...
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October 2023

Magazine – Issue Nº 14

The fourteenth edition of Next Generation CX Magazine is here, with Artificial Intelligence applied to improve Customer Experience as the main theme. It is introduced by Justo Hidalgo, director of art...
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June 2023

Magazine – Issue Nº 13

In this new edition of Next Generation CX Magazine, we dive into Digital Channels for Customer Service. Hear from industry experts, including Endesa, MediaMarkt, and Hipotecas.com, as they share insig...
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April 2023

Magazine – Issue N° 12

Operational Efficiency is the central theme of the twelfth edition of Next Generation CX Magazine. Motorola, Orange, and Arval share their insights on using technology to streamline services while con...
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