Nearshoring + BTO: A Smarter CX Strategy for Reaching the U.S. Hispanic Market

Rethink CX: Not Just Where You Deliver, But How

Customer expectations have changed. Today’s consumers demand fast, personalized service that feels local, no matter where it’s delivered from.

For U.S. brands, reaching Hispanic customers, one of the fastest growing and most influential segments in the country, requires more than language translation. It demands cultural fluency, operational efficiency, and a transformation-first mindset.

That’s where the combination of Nearshoring and Business Transformation Outsourcing (BTO) makes a real impact.

 

What Makes Atento Different?

With over two decades of experience in Customer Experience (CX) and a strong operational presence across Latin America, Atento offers U.S. companies a proven nearshore delivery model, backed by consulting, technology, and transformation capabilities.

We operate in 5 nearshore countries, with over 30,000 Spanish-speaking professionals, many of whom are natively fluent in both language and cultural context, a critical asset when building connections with Hispanic consumers in the U.S.

 

Nearshoring + BTO: A Dual Strategy That Works

When executed together, Nearshoring and BTO deliver more than cost savings:

• Cultural Alignment: CX delivered with natural language fluency and contextual understanding
• Cost Optimization with Quality: Achieve operational savings while maintaining service excellence
• Built-in Transformation: Through our BTO model, we apply consulting, automation, and process redesign
• Scalable Innovation: Our AI Studio, digital onboarding, and continuous improvement programs enable agile delivery

 

Why Focus on the U.S. Hispanic Market?

Today, the U.S. is home to over 66 million Hispanic individuals, representing nearly 20% of the total population. This is not just a demographic trend, it’s a business opportunity.

While not all Hispanic consumers require service in Spanish, many expect brands to understand their preferences, values, and context. CX that resonates culturally has the power to differentiate your brand and increase loyalty.

Atento helps U.S. companies better serve this audience by combining CX expertise, nearshore delivery, and cultural fluency, building a foundation for stronger, more meaningful interactions.

 

Backed by Market Growth

According to Grand View Research (Nearshore Outsourcing Market Report, 2024–2030), the nearshore outsourcing market was valued at $57.3 billion in 2024 and is projected to reach $93.5 billion by 2030, growing at a CAGR of 8.7%.

This growth reflects the increasing demand for flexible, efficient, and culturally aligned service delivery, particularly for U.S.-based companies seeking to optimize their CX operations.

 

Let’s Talk Transformation

Atento is a trusted partner for organizations ready to reimagine their CX.

We bring together:

• The location advantage of Nearshoring
• The strategic insight of CX Consulting
• The power of BTO to redesign and scale operations

If you’re looking to elevate your CX, especially for a diverse and growing market like the U.S. Hispanic population, Atento offers a smarter, more human approach.

Talk to our experts and build your Nearshore + BTO strategy today.