The new era of Atento and BTO leadership
In today’s business world, the only constant is an ever-growing demand for speed and vision. It is no longer enough to manage customer experience; we must transform the business through it. At Atento, we don’t observe technological progress from a distance, we integrate it and turn it into concrete solutions that place our clients at the forefront.
Our new brand identity, more than just a visual change, is the tangible and powerful evidence of this evolution. It reflects our consolidation as the global leader in Business Transformation Outsourcing (BTO). We have evolved from being a service provider to becoming a strategic partner in consulting and execution, with a direct and measurable impact on companies’ profitability.
Artificial intelligence with a human touch
Our BTO strategy is built on a clear principle: the value of Artificial Intelligence is only maximized when it is intrinsically connected to human talent. Our proposal is simple yet powerful: CX: “Augmented by AI, Connected by People.”
We are democratizing the use of AI in customer experience, making the most advanced and sophisticated solutions accessible and operational for the real transformation of our clients. But we are relentless about one thing: technology is the engine of efficiency, but the human factor, our teams, our culture of innovation, and our deep understanding of the customer journey, is the irreplaceable differentiator. It is empathy, insight, and strategic vision, qualities that only a person can offer.
Confidence in this model is clear. We already have more than 150 clients operating under our BTO framework. They are not merely seeking traditional Business Process Outsourcing (BPO) services; they seek operational efficiency, cost optimization, and a clear roadmap for digital transformation, and that is exactly what we provide. According to Gartner, by 2029, Agentic Artificial Intelligence will be capable of autonomously resolving up to 80% of common customer service issues, completely redefining the balance between automation and human connection. This advancement reinforces our approach: the future of service will not depend solely on technology, but on how we combine it with human judgment and creativity.
Atento’s indispensable role
Our vision is to accelerate growth and value for our shareholders and, above all, for our clients. That’s why we focus on three key pillars.
The first is technology and CX consulting, integrating artificial intelligence into every process to go beyond automation and generate long-term sustainable value.
The second is operational efficiency, maintaining the excellence in execution that has characterized us for more than two decades.
And the third is commitment to talent, promoting the continuous development of our employees, because they are the ones who make this transformative vision possible every day.
We have been recognized by leading global analysts such as Frost & Sullivan and Gartner, and we have maintained our ISO 56002 Innovation Management Certification for four consecutive years. This is no coincidence, it is the result of a firm commitment to innovation as an ongoing process rather than an isolated project.
In this new era, Atento not only keeps pace with change, it leads it. We are ready to capitalize on our unique position in Latin America and the U.S. nearshore market, and to continue being the partner that connects business vision with the reality of customer experience.
Our message is clear: if your company is looking for real transformation, with proven results and a team that combines the precision of AI with the power of human connection, Atento is the best choice.
