Technology with human touch

CX Magazine

Next Generation CX is Atento’s digital magazine focused on news about Digital Transformation, new technologies, Customer Experience and quality knowledge on current issues that are affecting companies. In this magazine you’ll find everything about trends, case studies, interviews with opinion leaders and executives of large companies. Published quarterly, it is available in Spanish, English and Portuguese.
New issue no. 24 - June 2026

Is your business ready for the demand surge of the 2026 World Cup?

In an environment where demand is no longer predictable and every interaction matters, this new edition of CX Magazine focuses on a critical question for experience leaders: Is your operation prepared to handle demand peaks without compromising customer experience quality?

In this edition, you will find:

  • Strategic insights on how large-scale events impact millions of interactions and what this means for your operation.
  • Real transformation stories featuring leaders from Banorte and Samsung, showcasing how AI-powered self-service and human support work together to drive efficiency and customer loyalty.
  • Trends in critical industries such as telecommunications, where operational pressure demands resilience, agility, and advanced technology.
  • Best practices in CX excellence and how to remove barriers to deliver consistent and memorable experiences.
  • Technology solutions that enable operational flexibility, including key capabilities such as AI Agent, AI Agent Assist, and AI Advanced Insights.

Discover how leaders in your industry are already operating at the next level. Read the latest edition of CX Magazine and transform the way you manage customer experience.

Previous Issues

January 2023

Magazine – Issue N° 11

In this first 2023 Next Generation CX Magazine, we focus on the Travel & Hospitality industry. During the past 2 years, this industry has transformed how they interact with its customers, who are dema...
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October 2022

Magazine – Issue N° 10

In this tenth edition of Next Generation CX Magazine we delve into renewable energy and the new demands consumers, who are increasingly concerned about sustainable consumption. The Customer Experience...
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June 2022

Magazine – Issue N° 9

In this 9th edition of Next Generation CX Magazine we collect testimonials from large global companies in the Banking and Finance sector. Two recognized industry experts introduce this issue: José Lui...
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March 2022

Magazine – Issue N° 8

The first edition of our Next Generation CX Magazine in 2022 features testimonials from global companies that participated in the event "Living Digital: Navigating altered DNA". Representatives from T...
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December 2021

Magazine – Issue N° 7

The last issue of the year of our Next Generation CX Magazine focuses on Omnichannel, and showcases the cases of companies that are intensifying their investment in multichannel service strategies to ...
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October 2021

Magazine – Issue N° 6

The sixth issue of our Next Generation CX Magazine focuses on new sectors that are responding to consumer needs within a context of digital acceleration. In this issue we witness how the concept of mo...
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