Technology with human touch

CX Magazine

Next Generation CX is Atento’s digital magazine focused on news about Digital Transformation, new technologies, Customer Experience and quality knowledge on current issues that are affecting companies. In this magazine you’ll find everything about trends, case studies, interviews with opinion leaders and executives of large companies. Published quarterly, it is available in Spanish, English and Portuguese.
New issue no. 23 - December 2025

Smart Logistics:
From Data to Customer Experience

Technological transformation is reshaping Customer Experience across the Supply Chain. The rise of artificial intelligence, automation, and advanced data analytics has accelerated a significant shift in how companies manage, anticipate, and respond to customer needs. Today, logistics isn’t just about operational efficiency; it’s about delivering precision, real-time visibility, and increasingly personalized services in a highly competitive environment.

In this context, we present the 23rd edition of CX Magazine“Smart Logistics: From Data to Customer Experience,” which explores how technology is enabling more skilled, connected, and people-centric logistics.

To do this, we’ve brought together insights from leading organizations such as Frost & Sullivan, SEUR, ARLOG, FedEx, GLS, Correos Express, Foro de Logística, Zaragoza Logistics Center, and Hortifrut, along with perspectives from renowned academic Jan Fransoo, and the strategic expertise of Miebach Consulting and IMT.

This edition is designed to help you understand where the supply chain is headed, and which levers will shape the path to conquering the last frontier in customer experience.

Previous Issues

October 2022

Magazine – Issue N° 10

In this tenth edition of Next Generation CX Magazine we delve into renewable energy and the new demands consumers, who are increasingly concerned about sustainable consumption. The Customer Experience...
READ NOW
June 2022

Magazine – Issue N° 9

In this 9th edition of Next Generation CX Magazine we collect testimonials from large global companies in the Banking and Finance sector. Two recognized industry experts introduce this issue: José Lui...
READ NOW
March 2022

Magazine – Issue N° 8

The first edition of our Next Generation CX Magazine in 2022 features testimonials from global companies that participated in the event "Living Digital: Navigating altered DNA". Representatives from T...
READ NOW
December 2021

Magazine – Issue N° 7

The last issue of the year of our Next Generation CX Magazine focuses on Omnichannel, and showcases the cases of companies that are intensifying their investment in multichannel service strategies to ...
READ NOW
October 2021

Magazine – Issue N° 6

The sixth issue of our Next Generation CX Magazine focuses on new sectors that are responding to consumer needs within a context of digital acceleration. In this issue we witness how the concept of mo...
READ NOW
June 2021

Magazine – Issue N° 5

In this issue of Next Generation CX Magazine, we go deep dive into what retail companies are currently going through, and how e-commerce has transformed and evolved because of the pandemic. Omnichanne...
READ NOW