CX Trends for 2026

Customer expectations aren’t just rising, they’re shifting. Speed is table stakes, personalization is expected, and trust is fragile. CX in 2026 will reward the brands that can move fast without losing the human touch.

This white paper breaks down the trends shaping what’s next, from intelligent hyper-agility and emotion as data to omnichannel experiences that adapt in real time, plus what CX leaders can do now to prepare.