In the travel industry, time optimization is a critical factor. The industry has evolved from a traditional approach to logistics management – schedules, reservations and rates – to a model focused on the user experience, where perceptions and expectations play a fundamental role. Traveler profiles present changing behaviors and demand, directly influencing their selection and hiring processes. At the same time, the integration of emerging technologies such as Artificial Intelligence and advanced data analysis is transforming operating models and customer relationship management, making it essential to redefine interaction and personalization strategies in the tourism sector. In this White Paper we analyze the trends in the tourism sector and how the BTO model helps them to successfully face these challenges.
