In an increasingly digital and competitive environment, customer experience (CX) has become a key strategic differentiator.
Today, providing fast, seamless, and empathetic service is no longer enough: customers expect consistent, personalized experiences that deliver real value.
However, many companies face a paradox. Although 71% plan to increase their CX technology investments in 2025, satisfaction levels have been declining since 2020.
This shows that higher spending doesn’t always translate into better customer perception.
In our new whitepaper, we analyze the causes behind this gap and share the key insights to turn CX investment into tangible and sustainable results.
