Improving Service Processes With AI Studio

The operation needed a clearer way to identify improvement opportunities and turn them into practical actions. Key priorities included improving customer satisfaction, measuring productive capacity, monitoring KPIs, and strengthening technical knowledge across teams.

The challenge was not only to diagnose issues, but also to build a more structured process to standardize execution and support continuous improvement.

Atento combined operational mapping with AI Studio to uncover root causes, organize priorities, and generate practical recommendations for the operation.

The approach focused on:

• Identifying opportunities from CSAT and QA inputs
• Using AI prompts to detail issues and uncover root causes
• Translating findings into actionable recommendations
• Supporting adoption through a structured implementation roadmap

This helped the operation improve access to information, standardize processes, and create more effective learning methods for agents and supervisors.

Clearer operational priorities

The project helped define the needs with the greatest impact on service quality and efficiency, including productivity, KPI tracking, technical knowledge, and customer satisfaction.

More structured knowledge sharing

AI Studio supported the creation of practical recommendations to make information easier to access and apply across the operation.

A roadmap from insight to action

The initiative included a clear implementation plan covering planning, mapping, validation, training, and follow-up.

Focus on continuous improvement

The model was designed not just to identify issues, but to help the operation monitor actions and refine processes over time.

• Structured identification of improvement opportunities from CSAT and QA analysis
• Root-cause analysis supported by AI-driven prompts
• Actionable recommendations to standardize processes and strengthen technical learning
• A defined roadmap for planning, implementation, and follow-up
• Greater clarity on the priorities affecting service quality and operational consistency
• A stronger foundation for KPI monitoring and continuous improvement

By combining operational mapping with AI Studio, Atento helped create a more practical and organized approach to service improvement. The result was a clearer path to standardize processes, strengthen team knowledge, and support a more consistent customer experience.