International Phone Sales Systematization

Boosting insurance plans sales for a multinational bank

Challenge

A multinational bank needed to expand its insurance plans sales. This operation was previously executed by their telemarketing operation in one city, which did not offer global coverage. Besides, operation management was becoming more complex and delivering low profit margins.
Atento became their ideal global partner by providing one of the High Value Voice solutions: Digital Sales.

Challenge

Strategy

Pilot plan in El Salvador starting with 5 agents and followed by growth projection.
Cultural training including different accents and regional idioms.
Call Manager technology, which allows to get customer data very quickly.
Recording system to monitor transactions and calls quality.

Strategy

Pilot plan in El Salvador starting with 5 agents and followed by growth projection.
Cultural training including different accents and regional idioms.
Call Manager technology, which allows to get customer data very quickly.
Recording system to monitor transactions and calls quality.

Results

For 3 years, Atento’s call center has been the first sales channel for this bank.
Sales multiply 86 times on a monthly basis vs pilot plan.

Results

For 3 years, Atento’s call center has been the first sales channel for this bank.
Sales multiply 86 times on a monthly basis vs pilot plan.

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International Phone Sales Systematization

Challenge

Challenge

Strategy

Strategy

Results

Results

Cases

Transforming Traveler Experience with Xtrabot

Unleashing The Betting Potential with Unmatched Talent

People Analytics: Proactively Addressing Agent Attrition