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Bank Accounts for Salvadorans

Alternative means of transferring money from the USA to El Salvador.

Challenge

For many years, this major El Salvador bank would only allow customers to open savings accounts if they were a resident in El Salvador making it impossible for Salvadorans living in the United States to use its services.

However, in 2007 the company decided to open the service to Salvadorans currently residing in the USA and chose Atento as their strategic partner for the project. The main benefit of this service is that it offers both a personal savings account and an alternative means of transferring money from the USA to El Salvador.

Strategy

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Results

During its first year (2007), the service handled approximately 450 requests for accounts monthly which translated to a significant growth in customer numbers for the bank.

Initially, the business represented just 2% of the calls to the bank, but this figure has now grown by 62%.

Atento’s system of first checking customer addresses has produced 99% customer satisfaction for the delivery of documents. This figure stood at only 77% at the start of the project.

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