Sensorial experiences

Every day, the incredible technological progress made surprises us, breaking down the barriers in our imaginations and demonstrating that what once seemed impossible is now a reality. Artificial intelligence tools and immersive multimedia experiences are regularly updated to provide users with endless adventures and countless benefits to industries. With this in mind, the recent inclusion of metaverse in executive talks has become a top priority, as technology trends must be followed to captivate user’s attention. However, this represents just the start of a veritable digital revolution.

Over the next decade, it will become a determining factor in implementing and consolidating a lifestyle that includes elements of technology and augmented reality much more than is currently the case. The perceptions and thinking of consumers aim to become the new destinations for AI industries, as the Internet of Senses seeks to revolutionize our way of communicating, consuming, and even thinking, as part of faster networks, connections, and use of wearables (smart devices built into clothing or used as implants). According to Zyro, an online portal, more than 40% of users believe that artificial intelligence improves their life somehow.

This technology will be prepared to respond automatically to our thoughts and control our surroundings based on the orders received from our brains. Furthermore, it will be capable of relaying images, flavors, smells, and textures to us artificially and digitally interchanging sensations. According to ConsumerLab, consumers believe that we will be able to view road maps with virtual reality glasses simply by thinking about a destination.

This scenario represents a turning point for Retail, as it will generate a whole range of scarcely explored interactions, as part of which we will be able to obtain information from the five senses (sight, smell, touch, taste, and hearing) and enjoy fully immersive experiences. Research performed by Ericsson ConsumerLab suggests that by 2030 we will all be capable of having experiences in which we will put our senses to the test.

E-commerce will be challenged with combining the physical and digital realms to exchange humanized behavior and offer automated experiences powered by future generations of telephony, making it possible to connect digitally to objects, other people, and even animals. According to The Conversation, 6G is expected to be 50 times faster than 5G and will be a reality around 2030.

The market will have to massively and affordably sell new devices to achieve this digital connectivity. These devices will become the main allies of immersive experiences and directly affect experiences involving touch, taste,and smell, making it possible to emulate flavors, smells, and textures, for example, during food tastings, movies, and video games. According to ConsumerLab, 6 out of 10 consumers expect to be able to digitally visit malls and experience all the natural smells and sounds you would tend to find in these spaces.

In conclusion, the technology of the senses should be guided by the user’s thoughts and emotions while simultaneously delivering experiences that, although virtual, emulate reality and make it possible to perform activities and roles typical of in-person formats.