LIVING DIGITAL
The best moments from our virtual event Living Digital: Breathing the new normal, hosted on February 2nd.
The latest news and best practices from the industry.
Anne Igartiburu hosted the event, and our CEO Carlos López-Abadía also participated by sharing his vision for the future for the CX sector.
Carlos López-Abadía (Atento CEO Balan Nair (Liberty Latin America CEO), Javier García de Castro (Telefónica Global Chief Procurement and Supply Chain Officer) and Tânia Cosentino (Microsoft Brazil General Manager) were the protagonists of the Fireside Chat, which addressed changes in the industry over the past year and set priorities for the coming months: employee safety and maintaining customer services are paramount.
3 panels with customers and senior executives of Atento, addressed the following topics:
Customer Panel #1: The acceleration of remote economy and telecommuting
José María Pérez Melber - Atento EMEA General Manager
Roxana Pérez - BBVA Customer Care Center & Telemarketing Director
David Sastre - SEUR Chief Customer Officer
Customer Panel #2: Customer Experience
Luis Guilherme Sanches Prates - Atento Brazil Commercial VP
Mark Qualls - GameStop VP - U.S. Store Operations
Caio Poli - DiDi International Customer Experience Executive Director
Customer Panel #3: How a company's culture and values impact on its Customer Experience
Dimitrius Oliveira - Atento Brazil General Manager
Betania B. Gattai - Unilever Latam & Brazil Consumer Engagement Centers Leader
Francisco Yamauti - Riot Games Team Manager, Publishing Operations and Business Development
Guy Kawasaki, Canva's chief evangelist and former Chief marketing officer at Apple, participated in the development of the first commercial Macintosh computer with Steve Jobs. He was the keynote speaker and delivered an inspiring speech in which he underscored how a period of high growth will follow this period of pandemic. He closed the event chatting with Carlos López-Abadía, and both answered questions from the audience.
