CX Magazine

Issue Nº 14

October 2023

The fourteenth edition of Next Generation CX Magazine is here, with Artificial Intelligence applied to improve Customer Experience as the main theme. It is introduced by Justo Hidalgo, director of artificial intelligence at the Spanish Association of Digital Economy (Adigital), who talks about the impact of AI regulation in the context of customer service. Frost & Sullivan also contributes, analyzing how ChatGPT and other generative AI platforms will change CX.

Other relevant brands such as Iryo and Atida/Mifarma tell us how they leverage technology to offer increasingly personalized and efficient customer service.

We also feature the vision of government institutions in the voice of two of the most advanced public services in the use of technology for citizen service: Generalitat de Catalunya and Madrid Digital.

In addition, we present Atento’s Innovation Hub: Atento Next, designed to boost our AI capabilities.
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