Government & Utilities

Positioning the Customer Care Touchpoint

An important financial group in Mexico wanted to be considered a leading company on par with technological trends. The bank sought a solution that would suit its needs and those of their customers and hired Atento as a strategic partner. The challenge consisted in creating "Interactive Kiosk Care". It was to offer users a personalized service through a web camera with the ability to perform several procedures in a single contact.

However, providing care through new technological channels was not the only challenge. As a new interaction channel, it required a new way of providing care. Additionally, the kiosk was designed to attract middle age and elderly customers who initially refused the use of technology and who represented 90% of bank users.