How you can use CX to reduce OTT churn

Technical cookies

Always Enabled

Cookies strictly necessary to provide a service or the content requested by the user. These are responsible for technical aspects such as identifying records and managing tool preferences in the use, interaction and location of to the content.

Cookie	Duration	Description	Provider
__cf_bm	1 hour	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
_GRECAPTCHA	5 months 27 days	This cookie is set by Google. In addition to certain standard Google cookies, reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.	Google
_uetsid	1 day	Bing Ads sets this cookie to engage with a user that has previously visited the website.
_uetvid	1 year 24 days	Bing Ads sets this cookie to engage with a user that has previously visited the website.
_wpfuuid	1 year 1 month 4 days	This cookie is used by the WPForms WordPress plugin. The cookie is used to allows the paid version of the plugin to connect entries by the same user and is used for some additional features like the Form Abandonment addon.
AtentoCom443Affinity	session	Description is currently not available.
AtentoCom443AffinityCORS	session	Description is currently not available.
cf_ob_info	1 minute	The cf_ob_info cookie is set by Cloudflare to provide information on HTTP Status Code returned by the origin web server, the Ray ID of the original failed request and the data center serving the traffic.
cf_use_ob	1 minute	Cloudflare sets this cookie to improve page load times and to disallow any security restrictions based on the visitor's IP address.
client_token	10 hours	Dailymotion places this cookie as an anonymous access token used by the Video Player, to access the API that stores content metadata when a user is not authenticated.
cookielawinfo-checbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytical Cookies".	Atento
cookielawinfo-checkbox-advertisement	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertising Customization Cookies".	Atento
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Technical cookies".	Atento
cookietest	session	Cookie used to remember the user’s acceptance of the privacy policy.	Google
elementor	never	The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.
li_gc	6 months	Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
MSPTC	1 year 24 days	Description is currently not available.
PHPSESSID	session	This cookie is native to PHP applications. The cookie stores and identifies a user's unique session ID to manage user sessions on the website. The cookie is a session cookie and will be deleted when all the browser windows are closed.
pll_language	1 year	Polylang sets this cookie to remember the language the user selects when returning to the website and get the language information when unavailable in another way.
SRM_B	1 year 24 days	Used by Microsoft Advertising as a unique ID for visitors.
ts	1 year 1 month	This cookie is provided by the PayPal. It is used to support payment service in a website.	Paypal
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.
usprivacy	1 year 1 month	This is a consent cookie set by Dailymotion to store the CCPA consent string (mandatory information about an end-user being or not being a California consumer and exercising or not exercising its statutory right).
viewed_cookie_policy	1 year	The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.
VISITOR_PRIVACY_METADATA	6 months	Description is currently not available.

Analytical Cookies

These cookies collect information on the use of the site, such as time spent and content viewed by the readers to measure performance and improve the browsing experience.
The main objectives of this type of cookies are to:

Enable anonymous user identification and, with it, an approximate count of the number of visitors.
Anonymously identify the content visited most.
Determine whether the accessing user is new or a repeat visitor.

Cookie	Duration	Description	Provider
_clck	1 year	Microsoft Clarity sets this cookie to retain the browser's Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID.
_clsk	1 day	Microsoft Clarity sets this cookie to store and consolidate a user's pageviews into a single session recording.
_ga	2 years	Used by Google Analytics to distinguish unique users by assigning a number generated randomly as a client identifier, making it possible to calculate visits and sessions.	Google
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_gat_gtag_UA_160271668_1	1 minute	This is used to distinguish users and to limit the percentage of requests.	Google
_gat_UA-160271668-1	1 minute	This is used to distinguish users and to limit the percentage of requests.	Google
_gid	1 day	Cookie used by Google Analytics to store and update a unique value for each page visited.	Google
_hjAbsoluteSessionInProgress	30 minutes	Cookies associated with HotJar web analytics services and functions, which uniquely identify a visitor during a specific browsing session and indicate that it is part of a sample of visitors.	HotJar
_hjFirstSeen	30 minutes	Cookies associated with HotJar web analytics services and functions, which uniquely identify a visitor during a specific browsing session and indicate that it is part of a sample of visitors.	HotJar
_hjid	1 year	This cookie is associated with HotJar web analytics services and functions, which uniquely identifies a visitor during a specific browsing session, and indicates that it is part of a sample of visitors.	HotJar
_hjIncludedInPageviewSample	2 minutes	Cookies associated with HotJar web analytics services and functions, which uniquely identify a visitor during a specific browsing session and indicate that it is part of a sample of visitors.	HotJar
_hjIncludedInSessionSample_3164080	1 hour	Description is currently not available.
_hjSession_*	1 hour	Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
_hjSessionUser_*	1 year	Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
AnalyticsSyncHistory	1 month	Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie.
CLID	1 year	Microsoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited.
dmvk	session	This cookie is set by the provider Dailymotion. This cookie is used for collecting statistical data of the visitor behaviour on the website. It is used for internal analytics.	Dailymotion
MR	7 days	This cookie, set by Bing, is used to collect user information for analytics purposes.
pardot	past	The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking.
SM	session	Microsoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains.
v1st	1 year 1 month	This cookie is set by the provider TripAdvisor. This cookie is used to show user reviews, awards and information recieved on the community of TripAdvisor. It helps to collect information about how visitors use the website.	TripAdvisor

Advertising Customization Cookies

These cookies obtain information on the user's browser to manage advertising spaces and to offer more relevant quality content for them based on their preferences.

Cookie	Duration	Description	Provider
_fbp	3 months	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.	Facebook
_gcl_au	3 months	This is used to monitor how many times the people who click ads end up taking an action on the site. Google does not use them for customized ad orientation and it persists for just a limited time.	Google
ANONCHK	10 minutes	The ANONCHK cookie, set by Bing, is used to store a user's session ID and verify ads' clicks on the Bing search engine. The cookie helps in reporting and personalization as well.
bcookie	1 year	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
bscookie	1 year	LinkedIn sets this cookie to store performed actions on the website.
CONSENT	16 years 6 months 6 days 6 hours 9 minutes	Cookie that collects information on how the end user uses the website and any advertising that the end user of the website has seen.	Google
fr	3 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.	Facebook
IDE	1 year 24 days	Used to improve the advertising based on the content that is relevant for a user, improve the campaign performance reports and avoid showing ads to the user that they have already seen.	Google
li_sugr	3 months	LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.
MUID	1 year 24 days	Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
sid	past	Measures the performance of the ads and provides recommendations – Google	Google
test_cookie	15 minutes	Used by Google DoubleClick to serve website visitors with relevant ads, and to check if the user's browser supports cookies.	Google
VISITOR_INFO1_LIVE	5 months 27 days	Attempts to calculate the user’s bandwidth on pages with embedded YouTube videos.	Google
YSC	session	Records a unique identification to maintain statistics on which YouTube videos were seen by the user.	Google
yt-remote-connected-devices	never	Stores the user’s video player preferences using embedded YouTube video	Google
yt-remote-device-id	never	Stores the user’s video player preferences using embedded YouTube video.	Google
yt.innertube::nextId	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

How you can use CX to reduce OTT churn

Learn more by downloading this White Paper