How to build a successful CX for every generation

Deciphering the customer’s buying behavior helps develop more effective strategies for their entire customer journey.
But what is the best CX strategy for each generation?
When a company understands the desires and needs of its consumers, it becomes easier to target strategic R&D investments and develop innovations that can be crucial to the survival of its brand or, at the very least, make a difference in the company’s results. At Atento, Data Science and Artificial Intelligence tools are used to perform analysis of feelings and promote more humanized interactions with consumers. Check out the e-book below for some successful cases related to CX adapted to different generations.

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