The horizon of banking in Latin America and worldwide, as well as all financial services and even the insurance sector, is vastly different from what one might have imagined a few years ago. The Covid-19 pandemic unexpectedly accelerated digitalization processes, and banks had to evolve to meet customer needs. Implementing digital and technological innovations became imperative to ensure personalized and secure services. Shifting from a product-centric model to a customer-centric one became the only way to satisfy and retain users.
Discover with Atento the tools, challenges, and trends captivating banking and fintech customers, achieving an experience level that surpasses all expectations.