Retail & Ecommerce: Customer Experience Matters
The retail industry saw both its largest decline and fastest recovery in 2020. While such tremendous resilience is admirable, the retail landscape is forever altered. The pandemic changed the way Americans shop by accelerating the growth of online sales.
Customer experience is already a top strategy for driving growth. However, a majority of business leaders report being ill-prepared to address the crucial area. Factors inhibiting the implementation can include workforce challenges, lack of data and analytics, and delays in implementing a true omnichannel experience.
Here we’ve assembled four tactics proven effective in the retail and eCommerce sector to help brands overcome challenges, elevate and maintain the CX levels that win brand loyalty and wallet share.
