Soaring to New Heights in CX

A Major Airline needed to enhance their customer service and social media engagement to improve passenger satisfaction.

Challenge

  • Enhance information and customer service via email and social media.
  • Improve service quality, optimize processes, and expand the reach of digital channels.
  • Foster a friendly, empathetic, and effective relationship with passengers and prospective customers.
  • Optimize brand reputation through crisis monitoring, analysis, and management.

Strategy

  • Implemented social media services across Facebook, Twitter, Instagram, and YouTube.
  • Deployed mail service and analytical monitoring tools (Keepcon) to manage interactions.
  • Established 32 workstations for digital channels and 3 positions for community management and digital analysis.

Highlights

  • On average, 26,000 monthly social media interactions managed.
  • Effective multi-channel engagement: Facebook (17,000), Twitter (8,500), Instagram (450), YouTube (10).
  • 12,000 monthly emails managed through 4 accounts.

Results

  • 60% increase in social media interactions.
  • Service Level (SLA) improved and stabilized between 92% and 99% monthly.
  • Email handling time reduced from 48 hours to 24 hours.
  • Improved initial response handling time to within 30 minutes for social media cases.

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