When a company understands the desires and needs of its consumers, it becomes easier to target strategic R&D investments and develop innovations that can be crucial to the survival of its brand or, at the very least, make a difference in the company’s results. At Atento, Data Science and Artificial Intelligence tools are used to perform analysis of feelings and promote more humanized interactions with consumers. Check out the e-book below for some successful cases related to CX adapted to different generations.
