In today’s hyper-competitive landscape, delivering exceptional customer experiences is non-negotiable. But doing it cost-effectively, without compromising quality or having to manage foreign regulatory compliance, has become one of the biggest challenges for US-based brands.
That’s where Puerto Rico steps in. As a U.S. territory with a bilingual, culturally aligned workforce, Puerto Rico offers a unique value proposition: onshore-quality customer experience at nearshore-level costs. And when powered by a CX leader like Atento, it becomes a strategic location that delivers more than just savings, it delivers performance, resilience, and brand connection.
A U.S. Location with Built-In Compliance
Unlike traditional nearshore or offshore destinations, Puerto Rico is subject to the same federal laws, data privacy standards, labor protections, and tax structures as any U.S. state. That means no complex international contracts, no uncertainty in pricing due to currency exchange, no risk of regulatory misalignment, and no translation between jurisdictions.
You get all the benefits of an onshore operation, without the onshore price tag. For companies in highly regulated industries like healthcare, finance, and insurance, this makes Puerto Rico not only a smart choice, but a safe one.
A Workforce That Understands Your Customers and the Market
Puerto Rico’s bilingual workforce doesn’t just speak your customers’ language, they understand their expectations, preferences, and context because they’re part of the U.S. market. There’s no need to train our agents on how American industries like insurance, healthcare, or finance work, they live it every day.
Atento’s teams in Puerto Rico are equipped to deliver empathetic, human-centered support across all regions, from major metro areas to rural communities, using AI tools, automation, and omnichannel platforms to ensure consistent, scalable experiences that feel local, everywhere.
Cost Savings That Make Business Sense
Let’s talk numbers. Puerto Rico offers cost savings of up to 30% compared to mainland U.S. operations. From real estate and infrastructure to wages and taxes, the operational model is designed to maximize efficiency, while maintaining quality and brand standards.
When you combine those savings with faster hiring timelines, reduced attrition, and higher agent engagement (thanks to Atento’s best-in-class training and support), the ROI becomes even clearer.
Scalable CX, Powered by Atento´s 25 Years of operating at Puerto Rico
Atento brings decades of global CX leadership to Puerto Rico, offering fully integrated delivery solutions, including Multilingual customer care, Omnichannel support, Back-office operations, AI and automation, Tech-enabled performance management.
Whether you’re looking to launch a pilot, scale fast, or optimize an existing program, our Puerto Rico operation is built to flex with your needs without compromising your brand promise.
Puerto Rico: Your CX Connection, Powered by Atento
Puerto Rico isn’t just a dot on the map. It’s a fully integrated CX hub that combines everything modern brands need: proximity, talent, savings, security, and scalability.
Atento makes it work for your business, through technology with a human touch and a deep understanding of what your customers expect.
Your Onshore CX Advantage Is Closer Than You Think
If your business requires an onshore solution that’s cost-effective, compliant, and scalable, Puerto Rico should be at the top of your list. As U.S. citizens, Puerto Rico’s workforce is fully authorized to support licensed and regulated programs, and Atento’s 25-year track record proves we know how to deliver results.
From supporting agile teams of 20 to enterprise-scale operations with 600+ agents, we’ve built a hardened infrastructure and resilient delivery model that meets the evolving needs of modern brands. Whether you’re looking to reduce operational complexity, increase speed-to-launch, or deliver bilingual support that aligns with your customer base, Atento’s Puerto Rico operation is your strategic advantage.
If staying onshore is a must, ask yourself: Why aren’t you in Puerto Rico yet?
