Elevating Social Media Engagement for Brand Enthusiasts

Optimizing Social Media Interactions for Consumer Goods Brands

Goals

Enhance and diversify engagement across Unilever brand’s social platforms.
Aim for consistent tone and voice across various channels.
Elevate efficiency in monitoring digital media interactions.

Strategy

Implement a distinctive recruitment process, grounded on Atento’s specialized study, targeting ideal profiles on both traditional and digital service.
Agile and effective social media monitoring coupled with enhanced data analytics capabilities.
Concentrated studies, aimed at refining social media strategies and deriving business insights.
Prompt dialogues emphasizing engagement quality.

Highlights

Deployment of the Keepcon semantic technology platform for automated categorization and classification of posts.
Teams adept at multi-channel management, prioritizing a non-scripted, standardized communication approach.
Engagement seamlessly integrated with marketing strategies, aiming at generating

Results

The brand’s social media platform observed a positive rating average between 89% and 91%.
The set monthly target was 85%, but the achievement averaged an impressive 89% in the given period.
Noteworthy bot efficiency, with 18% of all mentions being automatically addressed.

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