- Customer Engagement
Elevating Social Media Engagement for Brand Enthusiasts
Optimizing Social Media Interactions for Consumer Goods Brands
Goals
- Enhance and diversify engagement across Unilever brand’s social platforms.
- Aim for consistent tone and voice across various channels.
- Elevate efficiency in monitoring digital media interactions.
Strategy
- Implement a distinctive recruitment process, grounded on Atento’s specialized study, targeting ideal profiles on both traditional and digital service.
- Agile and effective social media monitoring coupled with enhanced data analytics capabilities.
- Concentrated studies, aimed at refining social media strategies and deriving business insights.
- Prompt dialogues emphasizing engagement quality.
Highlights
- Deployment of the Keepcon semantic technology platform for automated categorization and classification of posts.
- Teams adept at multi-channel management, prioritizing a non-scripted, standardized communication approach.
- Engagement seamlessly integrated with marketing strategies, aiming at generating
Results
- The brand’s social media platform observed a positive rating average between 89% and 91%.
- The set monthly target was 85%, but the achievement averaged an impressive 89% in the given period.
- Noteworthy bot efficiency, with 18% of all mentions being automatically addressed.
Share
