Our client, an American multinational entertainment and media conglomerate operates in various business segments, each with highly interactive web and social media channels for user-generated content. The client needed to adhere to specific communication standards to protect end users’ wellness and maintain its brand reputation.
Our client, an American multinational entertainment and media conglomerate operates in various business segments, each with highly interactive web and social media channels for user-generated content. The client needed to adhere to specific communication standards to protect end users’ wellness and maintain its brand reputation.
Atento, in partnership with Keepcon, deployed a content moderation solution empowered by AI guidelines. This solution facilitated the identification and management of potentially inappropriate content. The automated process performed 97% of the moderation tasks, while a team of skilled moderators handled the remaining 3%, ensuring adherence to client policies. Additionally, Atento provided 24/7 psychological support, wellness programs, and continuous technical training for moderators.
Atento, in partnership with Keepcon, deployed a content moderation solution empowered by AI guidelines. This solution facilitated the identification and management of potentially inappropriate content. The automated process performed 97% of the moderation tasks, while a team of skilled moderators handled the remaining 3%, ensuring adherence to client policies. Additionally, Atento provided 24/7 psychological support, wellness programs, and continuous technical training for moderators.
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