Keeping the Spotlight Clean: Elevating Content Moderation for a Media Giant

Our client, an American multinational entertainment and media conglomerate operates in various business segments, each with highly interactive web and social media channels for user-generated content. The client needed to adhere to specific communication standards to protect end users’ wellness and maintain its brand reputation.

Atento, in partnership with Keepcon, deployed a content moderation solution empowered by AI guidelines. This solution facilitated the identification and management of potentially inappropriate content. The automated process performed 97% of the moderation tasks, while a team of skilled moderators handled the remaining 3%, ensuring adherence to client policies. Additionally, Atento provided 24/7 psychological support, wellness programs, and continuous technical training for moderators.

• Seamless Integration of AI and Human Moderation: Leveraged Keepcon’s advanced AI to automate the bulk of content moderation, allowing human moderators to focus on nuanced decisions.
• Comprehensive 24/7 Support: Provided round-the-clock psychological and technical support to ensure moderators were well-equipped and resilient.
• Proactive Content Management: Implemented real-time monitoring and swift response mechanisms to address potentially harmful content promptly.

• 500k Mentions Moderated Monthly: Successfully managing a high volume of user-generated content across multiple channels.
• 97% Approval Process Automation: Streamlined and efficient content moderation process.
• 78 Channels Managed: Effective moderation across platforms, including Facebook, YouTube, and Instagram in the LATAM region.