Our client, an American multinational entertainment and media conglomerate operates in various business segments, each with highly interactive web and social media channels for user-generated content. The client needed to adhere to specific communication standards to protect end users’ wellness and maintain its brand reputation.
Atento, in partnership with Keepcon, deployed a content moderation solution empowered by AI guidelines. This solution facilitated the identification and management of potentially inappropriate content. The automated process performed 97% of the moderation tasks, while a team of skilled moderators handled the remaining 3%, ensuring adherence to client policies. Additionally, Atento provided 24/7 psychological support, wellness programs, and continuous technical training for moderators.
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