- Customer Engagement -
- Healthcare
Case 012 Federal Administration of Catalunya
Streamlining digital services to improve citizen engagement and optimize public administration efficiency.
Goals
In April 2013, the government approved concentrating all citizen phone-base services on number 012.
Given this, the purpose was to facilitate telephone service to citizens.
Strategy
To incorporate a Virtual Agent, an innovative and efficient call forwarder:
Users indicate the purpose of their calls by means of an open-ended question and their answers are interpreted by the virtual agent, which routes the call to the specialty that can address the issue, preventing going through a generalist care provider
Results
- 1,280,000 calls answered in 2018
- 98% of calls profitably answered
- 11,000 different inquiry motives
- 86% expert care
- Satisfaction: 4,7 (on a 1-5 range)
Benefits
EFFICIENCY:
- OPTIMIZED RETURNS
- Less agent interventions than with a classic model
- Increased care capacity with the same agent hours
- EFFICIENT MACHINE/HUMAN MIX
- Agents only intervene where they can add value; all the rest is automated
- BILLING BY INTERACTION
- Virtual Agent (AV, ASV) Interaction
- Human Agent (AG, AE) Interaction
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