Transforming Sales with AI-Driven Precision

Atento AI Studio empowered a Rewards Program company to refine its sales strategy by leveraging advanced generative AI and data-driven insights, resulting in a more tailored and effective sales approach.

Challenge

The company struggled to understand which incentives resonated most with its customers, leading to missed opportunities to close deals.

Strategy

By analyzing over 2,000 customer interactions with Atento AI Studio’s speech-to-text capabilities and generative AI tools, the team identified customer preferences and optimized sales arguments to target key motivators.

Highlights

Speech-to-text AI revealed overlooked customer preferences.
Exclusive benefits and welcome points were identified as the top motivators, contrary to the company’s initial assumptions.
Comprehensive analysis of CRM and customer interaction data uncovered root causes of complaints.
Proactive solutions were developed to address dissatisfaction preemptively.

Results

Significant complaint reduction due to targeted interventions.
Noticeable growth in the company’s Net Promoter Score (NPS), reflecting improved customer satisfaction and loyalty.
61.6% of customers closed deals due to exclusive benefits, and 32.2% were motivated by welcome points.
The refined sales strategy led to a dramatic increase in closed deals and improved overall customer satisfaction.